Vintage Beer Label Scarcity & Demand Ratings

Beer label collectors want to know how much their labels are worth.
Beer label values are just like any other collectible where scarcity & demand establish value.
Of course, condition & aesthetics also play a large part too.
Here I can only give ratings for scarcity & demand.

My ratings are based on 40+ years experience as
a dealer/collector buying & selling old U.S. beer labels.
The scale is 1 to 10, where 1 is the lowest value & 10 is the highest.
Ratings are for clean unused labels only. It is much easier to find offgrade used examples.

Scarcity

A scarcity value of 10 is VERY RARELY used.
It is mostly assigned to pre-Prohibiton labels.
Reserved only for extremely scarce labels (less than 5 clean examples known in collections).

A scarcity value of 1 is assigned to "quantity labels" that survived by the 1,000's
usually being found in the many abondoned breweries of the 1950's.

A value of 5 is assigned to average labels that can be found with some effort & patience.

All other values fall between and correlate to the benchmark value (1,5 or 10) that they are closest to.

Demand

( This info will be updated shortly. Last updated 06/22/26 )