U-Permit Beer Labels (1933 - 1935)
The U-Permit beer label was short lived, but is by far the most sought after type of beer label. From 1933 to 1935 the most prolific array of brands were marketed by breweries that were both big & small. The Repeal of the 13th Ammendment (National Prohibition) had been eagerly awaited by beer drinkers & breweries alike. Small breweries that had been suffering for years finally could begin to sell beer again. Each brewery competed for the thirsty public with eye-popping label desings that were unique & changed frequently. There was one catch though. Now the Federal government was going to tax every alcoholic container & each brewery was assigned a unique Federal Tax #. This tax # is now known by collectors as the "U-Permit". It was written in many different forms on labels like : "Permit No. U-256" or "Permit Dist. No. 7-U-748" or "Permit Mich. U-6571" , and was a mandatory requirement from 1933 to 1935. Many breweries continued to leave U-Permits on their labels after 1935, but they were not required to do so. The U-Permit was in pair with the "IRTP" statement, but only the "IRTP" statement was required until 1950.
[ I have just redesigned this entire website. This page & others will be updated shortly.]